Hospitality Marketing Management, 4th Edition - Management

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Hospitality Marketing Management, 4th Edition


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Publisher Blurb This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
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Keyword Pages
consumer behavior
hospitality
hospitality management
hospitality marketing
management
marketing
marketing plan
marketing planning
menus
pricing
promotional strategy

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consumer behavior

hospitality management

hospitality marketing

promotional strategy

marketing planning

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